The most-anticipated email of the year is a high bar to clear. Using data to create a personalized look at each guest’s year, this animated statement was bolstered by a landing page quiz that furthered engagement and drove bookings. And book they did.
This campaign won the 2020 Bronze Effie in the “Commerce & Shopper - Data Driven” category
Agency: Rauxa Seattle
Client: Alaska Airlines
AD: Devon Harris
People know Adidas. Those three stripes are pretty distinctive. But for new registrants at Adidas.com, we created an email campaign that wanted to know more about them. This six-part series made every email feel like a completely custom experience by using customers’ Adidas search history, local weather, countdown clocks, and Adidas’ Instagram feed.
Agency: Wunderman Seattle
Client: Adidas
AD: Brandon Grande
Enhancements include local weather with personalized apparel options and latest selects from Adidas’ Instagram feed.
A new phone plan can be intimidating. There’s a lot of fine print. So it helps to hear from someone who’s been through it all before. T-Mobile newbies were given a walk-through of their first phone bill and plan benefits in this short video series featuring real T-Mobile customers.
Approachable, informative, fast moving, and in both English and Spanish.
Agency: Wunderman Seattle
Client: T-Mobile
AD: Kevin Goldyn
The more T-Mobile customers know about their benefits, the more likely they are to stick around. We wanted to let people know about one of T-Mobile’s true differentiators: unlimited data in 140 countries around the world. To do that, we encouraged experience-driven Millennial customers to overshare from anywhere with this video-driven UGC campaign.
By keeping customers apprised of what was already part of their plan, T-Mobile achieved a record low customer churn of .88%.
Results
· 52M impressions
· 3.5M social engagements
· >3M video views
· 405k landing page clicks
Agency: Wunderman Seattle
Client: T-Mobile
AD: Kirsten Klieman
He came for the Japanese ritual. He stayed for the hypothermia.
Dodging fireworks and running with the devil at the Correfoc festival in Mallorca.
No matter where you go, epic travel moments are waiting to be shared.
Corbis needed a new tagline to reflect the diversity and dynamism of its services, which included stock photo licensing, product placement and personality rights representation. "Image Matters" was the one line to rule them all: a statement and a promise.
Client: Corbis Images
AD: Anna Gray
