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ALASKA AIRLINES - COVID RESPONSE
In March 2020, as domestic air travel cratered due to COVID-19, our team worked remotely to quickly pivot Alaska Airlines messaging from “sales” to “safety.” Aligning that message across every communication, including Alaska’s social feeds, kept travel on guests’ minds while they stayed home and gave them confidence when they were ready to get back in the air.
See IG Story for #couchgetaways
See IG Story for Alaska Safety